With the rapid change in technologies, tech companies and manufacturers need to evolve accordingly. Special attention has to be given to this aspect, especially in the times when finding a good phone with the latest technologies can be a hassle for the consumer.
Winning the consumer interest is very essential for any smartphone brand and Tecno has done exactly that. The acclaimed brand, Tecno Mobile, has achieved many global milestones of operational success. With the launch of Camon 16, the brand has gained tremendous popularity and won the trust of consumers in Pakistan’s technology market.
Tecno has always been providing the best quality products for its customers catering to all their tech needs. The brand is known as the leader of the mid-range smartphone market in Pakistan but with the launch of its pioneer photography phone, Camon 16, it also marks success in the premium phones.
Tecno has broken the price segment and upgraded to trendy flagship smartphones with its Camon series. The phone was launched on 3rd November at the price of PKR 36,999, receiving an overwhelming response from the fans and sold like hotcakes due to its exceptional camera technology.
In the year 2020 alone, the brand has released three devices for its Camon series in Pakistan: Camon 15, Camon 16 Premier, and Camon 16. The premium smartphones are equipped with the latest technologies like spacious memory, long-lasting battery, camera, or fast processor.
Another specialty of Camon phones is TAIVOS intelligent photography technology. TAIVOS is the world’s exclusive trademark certification that is Tecno AI Vision Optimization Solution, giving a next-level camera solution.
Speaking about the sales of the brand, it has made record-breaking sales graph shift up by more than 45% in the third quarter of 2020 only. This is the fastest ramp-up for sale records in Pakistan. Camon 16 sold more than 2,000 units on the day of its launch alone.
Tecno comes with innovative campaigns and social media strategies to keep its customers engaged with back-to-back devices. For the Camon 16 campaign alone, the brand touched the mark of being the topmost searched smartphone brand on Google searches and top trending on Twitter for the whole day after the launch.
Tecno has been following the principle of “Glocalization”. The word is a combination of “globalization” and “localization”, a term used for products developed and distributed globally but accommodates the consumers of the local market very well.
Tecno has been internationally commended on multiple platforms like the IFA where it won the “Camera Technology Innovation Smartphone Gold Award – 2020”. It also won the Forbes award for the most “Innovative Camera Phone”. The Look In Person (LIP) competition for Computer Vision and Pattern Recognition (CVPR) 2020 is another international achievement for Tecno.
On the other hand, Tecno keeps amazing its fans with creative engagements. Tecno produced the first-ever documentary featuring the brand ambassador of the Camon series, Mehwish Hayat. The documentary was shot using the pioneer camera phone Camon 16 which documents the real life of the superstar Mehwish Hayat.
It ranked in the top trends of Twitter with the hashtag #MehwishRealLife and other keywords like #TECNOMobile and #TAIVOS. It was highly praised by the tech experts and Mehwish Hayat fans.
With all these achievements, Tecno has made its space in the Pakistani market. The brand keeps providing the latest technology smartphones and inventive strategies for the fans. The fans and tech enthusiasts are all looking forward to what Tecno shall bring for them in the future.
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