One of the largest industrial organizations and the oldest brands in Pakistan, Dawlance, has now emerged as Pakistan’s #1 brand in the home-appliances category too. According to a study on ‘Brand Health Tracking’ (BHT) conducted by IPSOS – the globally renowned market-research enterprise – Dawlance has the highest brand-equity in Pakistan’s home-appliances industry.
During the IPSOS research, the consumers responded very favorably to Dawlance, expressing their loyalty to this powerful brand that inspires a passion for excellence and nurtures innovative technologies to create greater convenience for every segment of customers.
Over the past 40 years, Dawlance has won several awards, produced more than 10 million refrigerators apart from other products, and established 3 manufacturing plants in Pakistan. Today, this company has 4,000 employees while it continues to grow rapidly. The brand also boasts the largest network of sales and service dealers across the country.
There is no surprise as Dawlance is now part of the 2nd largest manufacturer of consumer-durables in Europe – Arçelik, Turkey. The brand had invested over $240 million to officially acquire Dawlance, in 2016. Since then, it continues to invest more, to build capacity, and enrich this Pakistani subsidiary with innovative technologies and high-performance products that conserve up to 35% energy for environmental sustainability.
The company offers the widest range of home appliances including air conditioners, refrigerators, washing-machines, microwave ovens, water dispensers, cooking appliances, and more, while its superior quality and reliability are reflected by the longest warranties in the industry.
It is also pertinent to note that Dawlance is the only brand in Pakistan to export appliances to Europe, which is a major plus point. With generous contributions to resourceful initiatives for the development of communities, this socially-responsible organization is creating more economic opportunities and strengthening Pakistan’s economy.
Dawlance believes that every enterprise across the world must enhance the quality of life and win the consumers’ trust. This commitment adds great value and prestige to the brand.
