Omni Motorsport Pvt. Ltd. and Z2C Limited have signed a groundbreaking motorsports marketing and media agreement.
The exclusive three-year deal is the single largest sports marketing deal in the history of Pakistan, aside from cricket, and a historic first in the nation for motorsports covering the complete sponsorship, branding, marketing & media rights of the Omni Karting Circuit and its Racing/Karting Championships which have been exclusively acquired by Z2C.
The appointment comes as the state-of-the-art Omni Karting Circuit is nearing completion and gearing up to usher in a new era for motorsports in the country.
The coming together of these two titans of their respective industries, Omni Motorsport for motorsports and Z2C for media & marketing, heralds the commencement of laying the foundation for a professional, sustained, and international standard platform for the promotion and development of motorsports in Pakistan.
Led by Syed Ovais Naqvi, the first professionally licensed formula race car driver from Pakistan, Omni Motorsport has been formed to develop international standard motorsport facilities and karting circuits all across Pakistan under the brand name Omni Karting Circuit & Sports Resort.
Omni Motorsport specializes in designing, developing, equipping, operating & managing recreational and professional motorsport activities & facilities and has the only internationally experienced & professionally qualified motorsport management team in Pakistan.
The Omni Karting Circuit, being developed with $4 million dollars in private equity funding, represents the single largest investment in motorsports in Pakistan.
A multipurpose & multidisciplinary motorsport facility and a high-end leisure destination offering a variety of on-track as well as off-track entertainment activities, it is the first & only international standard karting circuit in the country built to CIK-FIA standards and intended to be the hub of all motorsport activities in Pakistan.
Setting a new standard for karting circuits worldwide the facility blends a state of the art, multi-layout 1.6 KM karting track, high-performance karts, electronic timing systems & high-tech safety equipment, impeccable service, and luxury amenities within a spectacular, safe, and secure setting located in the heart of Karachi adjacent to the Airmen Golf Club & Recreation Park in the Korangi Creek area of Karachi it is easily accessible within 20 minutes from all areas of the city.
“My team and I are extremely excited to have a company of the repute and stature of Z2C Limited join hands with Omni Motorsport in bringing our vision to life of providing the Pakistani public the finest motorsport tracks & professionally managed facilities ensuring the highest standards of quality, safety & fun”, said Roger Dawood Bayat, Chairman of Omni Motorsport.
“Once our first flagship Omni Karting Circuit in Karachi is opened the concept will be rapidly scaled to expand the business to other major metropolitan cities of Pakistan by opening similar facilities across the country. Motorsport requires strong association with and support of the media and corporate sector and thus the expertise of Z2C being a major part of our team will be the essential X-Factor in ensuring the commercial success and viability of our business as well as the growth of motorsports in Pakistan,” he added.
Widely recognized as one of the key driving forces behind the success of the Pakistan Super League, Z2C Limited is regarded as the experienced sports marketing company in the nation and the only one in Pakistan with a dedicated sports marketing division.
“As the largest vertically integrated communications holding company in Pakistan, Z2C Limited has a wealth of experiences in driving commercial outcomes for unique value propositions,” said Farhan Khan, CEO of Brainchild Communications Pakistan.
“We traditionally tend to take a daring and visionary approach to new opportunities and see a bright future for sports marketing as a new medium to engage with for brands and the corporate sector and look forward to working with advertisers and agencies across the country to grow brand awareness and reach through the Omni Karting Circuit and its endeavors.”
“We view motorsport as having an untapped potential that needs to be coupled with additional avenues into formalizing motorsports & karting through our broadcast media, merchandising, and experiential business units,” he added.
Farhan explained that joining forces with a stellar team like Omni Motorsport and a world-class facility like the Omni Karting Circuit was only a natural synergy for the strategic vision of Z2C to be a front runner and the premier player in the sports marketing industry of Pakistan.
Under the sports marketing ambit, Z2C has greater plans wherein near future they will be launching more projects in Pakistan to further strengthen sports marketing offering to advertisers and activities to the sports enthusiasts in Pakistan.
Within the product roadmap of its sports marketing team, Z2C has set plans in motion around eSports, football, kabaddi, mixed martial arts, and a host of other sports with a growing fanbase.
Speaking at the occasion Ovais Naqvi highlighted that karting is the purest most exhilarating form of motorsport providing the essential building blocks and fundamentals of all types of racing. Karting is the stepping stone from which all race car drivers reach the very top levels of motorsports.
It is a well-known fact that karting is the starting point for Formula 1 drivers and all the F1 champions of the past 40 years have been karting champions.
“We intend to develop motorsports in Pakistan in the highest professional manner to be an inclusive, safe and fun activity,” said Syed Ovais Naqvi, CEO & managing partner at Omni Motorsport Pvt. Ltd. “We want to grow motorsport in Pakistan both from a recreational and sporting point of view, from a non-existent sport to one that is widely available and accessible for the public irrespective of age, gender or status.”
“We want to give our youth the opportunity to learn, compete and shine. We want to provide a local platform where the skills and talents of aspiring Pakistani racecar drivers can be showcased and they can be provided the guidance and taken to the international level.”
Ovais explained that Omni Karting Circuit intends to accomplish this by offering a karting academy and training sessions along with comprehensive driver development programs.
The most essential aspect will be to hold a sustained calendar of annual national karting championships for teams as well as individual drivers which will be linked to international series with the national champion team & driver to be sent to the world championship to represent Pakistan.
In addition to karting, Omni Karting Circuit will also focus on other forms of motorsports such as autocross, drag racing & drifting and have competitions and annual national championships for those as well.
Together, Omni Motorsport and Z2C aim to put Pakistan on the international motorsport map.
About Z2C Limited
Z2C Limited is Pakistani multinational communication, advertising, public relations, technology, and commerce holding company headquartered in Karachi, Pakistan.
Through its media agencies, Brainchild Communications Pakistan and Blitz Advertising, Z2C Limited maintains a non-ownership franchising agreement with the Publicis Groupe to use the trademarks of Starcom, MediaVest, and Spark.
As the parent company for Starcrest Communications, bSecure, bSports, and Pak Media Communications, Z2C Limited is widely recognized as the vertically integrated market leader in the $425 million advertising & media industry of Pakistan, where it commands a 30% market share according to a 2020 agency rankings report from RECMA.
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