Eid ul Fitr and Eid ul Adha are considered lucrative holidays for film releases in Pakistan. The days are so loved by the producers that last year we saw six films released on a single Eid and consequently damaging each other’s business. Eid ul Adha has seen many Humayun Saeed and Fahad Mustafa releases and both always manage to do well. Things have also changed as two films have shown how a good script and good execution can make a film hit despite being no Eid. The two films are Teefa In Trouble and The Legend of Maula Jatt. Teefa did well though it was not released on Eid and The Legend of Maula Jatt has made benchmarks that will not be topped easily. This year also saw two big films releasing on Eid with one having a strong cast as an attraction while the other having a heavyweight journalist behind it.
Box office numbers for both films are out now and Money Back Guarantee has managed to do well despite getting mixed views from the audience. The film managed to gross 10 crores worldwide over the Eid weekend. Here is the breakdown by journalist Ali Zain:
Huey Tum Ajnabi is the debut film for anchor Kamran Shahid and it has some big names attached to the cast. Though the film looked very outdated, through a good number of shows, it managed to gross around 2 crores on the Eid weekend:
The mega-blockbuster The Legend of Maula Jatt is still making money and it has now crossed the figure of 114 crores just at the domestic box office:
The films have done rather well as reviews were not very good. Let’s see how they hold up over the week!