Levi’s® launches The Greatest Story Ever Worn, celebrating the 150 years of the 501® Jeans

Levi’s® launches The Greatest Story Ever Worn, celebrating the 150 years of the 501® Jeans

Levi's® celebrating the 150 years of the 501® Jeans.

(February 16, 2023 – San Francisco, CA) –  2023 marks the 150th anniversary of Levi’s® 501® jeans, one of the most enduring icons of global style and the original template from which all other jeans have descended. The 501® Original has been worn by millions of changemakers, risk takers, experimenters, thinkers, icons and creatives over […]