Writer: Sanam Mehdi Zaryab Director: Ahmed Bhatti Producer: iDream Entertainment Channel: ARY Digital Schedule: Every Wednesday & Thursday at 8 pm The opening episodes of the drama serial Radd, even though slow-paced, guaranteed that it is bound to be a ‘commercial hit’. Our producers and directors understand the formulas needed to reach the masses and are using them well. This trend is prevalent among the 3 leading entertainment channels. Flawless production quality and fan following of leading actors are often utilized to garner public attention. All commercial elements are integrated to ensure that these dramas effectively capture public attention. It…