Zameen’s Parent group EMPG and OLX Group Merge Businesses in MENA and South Asia
Emerging Markets Property Group (EMPG) — the parent group of Zameen.com with operations in GCC, Pakistan, Thailand, Bangladesh, Morocco and Tunisia — and OLX Group, Prosus’s global classifieds business, have announced their merger in Pakistan, Egypt, Lebanon and the UAE.
The agreement includes a US $150 million investment round, led by OLX Group along with existing EMPG shareholders, which values EMPG at US $1 billion after the transaction.
As part of the deal, OLX Group will contribute its operations in the four countries into EMPG and will become EMPG’s largest single shareholder, owning 39% of the company.
EMPG will use the new capital to develop a range of new services, creating a more seamless user experience, enhancing data transparency, and deepening market intelligence for both consumers and business users.
In Pakistan both the groups will continue to operate through their well-known local brands, however, for Egypt and Lebanon EMPG will operate the existing OLX platforms, ..