General Electric (GE) has announced the appointment of Masroor Mahmud as its CEO for Pakistan. He is mandated with driving the company’s growth in the country and aligning business strategy across all GE sectors with the government’s vision for development.
In addition, Masroor will focus on enhancing talent development, ensuring risk management, and building a strong brand, through long-term, strategic partnerships.
A GE veteran of 14 years, Masroor has held several leadership roles in finance, commercial, and operations, working across the Middle East, Africa, Europe, and the U.S. He began his career with GE in 2006, when he joined the Financial Management Program in Europe. Subsequently, he was selected to the Corporate Audit Staff where he progressed to take on multiple global assignments in the Aviation, Power, Corporate, and Research divisions.
Nabil Habayeb, President and CEO of GE in the Middle East, North Africa, and Turkey, said, “GE has had a presence in Pakistan since th..
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